In today’s driving environment, value means more than just price, it’s about what you get for your money, how efficiently you can drive, and how well your vehicle fits into your everyday life.

The arrival of the **Lepas L4** in South Africa on March 3, 2026, marks more than just a new vehicle launch—it serves as a significant warning to the established automotive sector. As global manufacturers continue to invest in the local market, the L4 is emerging as a primary disruptor, signaling that the days of relying on "brand heritage" alone are coming to an end. For drivers visiting **Lepas Northcliff**, the message is clear: the South African automotive landscape has become a key battleground where value and emerging technology will now dictate market dominance.

The South African automotive landscape in 2026 looks vastly different than it did just a few years ago. A shift in consumer psychology has taken place: the prestige of a traditional "heritage" badge is no longer the primary driver for a purchase. Instead, as the cost of living remains a significant factor, value has officially become the new luxury. For drivers in Northcliff and beyond, the **Lepas L4** has arrived at the perfect moment—a "right car, right time" solution for those who refuse to compromise on sophistication but demand financial intelligence.

The South African automotive market has seen a surge of new contenders, but few have arrived with the poise and technical ambition of the **Lepas L4**. As the debut model from the Chery Group’s premium-focused Lepas brand, the L4 is designed to disrupt the compact SUV segment by offering "Elegance in Motion".

The arrival of Lepas marks the introduction of a new SUV brand in the South African market and represents the expansion of the DigiCars portfolio into a new generation of intelligent, design-led mobility. We are proud to launch the brand locally through Lepas Northcliff.

Lepas Northcliff is proud to officially announce the Lepas L4 pricing in South Africa, confirming one of the most competitive new vehicle launches in its segment.

The moment you’ve been waiting for is here. Lepas is officially launching this March in South Africa and to celebrate, one lucky person will drive away in a brand-new Lepas L4. This isn’t just any giveaway. It’s your chance to experience bold design, intelligent technology, and dynamic performance all wrapped in the elegance and confidence that define Lepas.

A new chapter begins as the first LEPAS L4 vehicles depart Port Taicang in China, bound for South Africa, signalling the arrival of a bold new era in intelligent, elegant mobility. With refined performance, striking design, and intelligent innovation, the L4 is set to captivate South African drivers and redefine expectations in its segment.

The first LEPAS L4 SUVs have officially arrived in South Africa, introducing LEPAS, the premium brand under the Chery Group to the local market. The occasion was celebrated at the Transnet Port Terminals, Durban Car Terminal by Jay Jay Botes, General Manager of LEPAS South Africa, and Luke Cao, Country Director at LEPAS. As the L4s rolled onto South African soil for the first time, the event reflected months of preparation and the brand’s readiness to engage customers nationwide.

As LEPAS prepares to launch its premium SUV range in South Africa in the first quarter of 2026, the brand is highlighting its commitment to exceptional after-sales service by leveraging the proven, tangible assets of its parent brand, Chery. This established infrastructure provides an unparalleled foundation for premium customer care in the South African market.

The Cape Town Met is where fashion, society and spectacle come together in one unforgettable celebration. On 31 January 2026, Lepas will join the style set at this iconic event, showcasing the L4 and L8 in a premium brand experience designed to inspire and engage.

Lepas will stage the global debut of its highly anticipated intelligent elegant vehicle, the all-new L4, at the prestigious Cape Town Met on 31 January 2026. This debut introduces a new philosophy where automotive elegance is seamlessly integrated with purposeful intelligence, built upon Chery's latest-generation LEX platform for intelligent fuel-powered vehicles.

South Africa, the new year starts with a clean slate, and it’s about to get a serious upgrade. In Q1 2026, a bold new name in premium mobility arrives on our roads. Lepas, from the Chery Group, is set to redefine how Joburg, Cape Town, and Durban move, blending style, confidence, and effortless cool.

Lepas, part of the globally renowned Chery Group, is proud to announce its official debut in South Africa. Designed with elegance at its core and built on the DNA of the leopard, each Lepas vehicle embodies poise, agility, and presence on the road. For South African drivers seeking refinement, performance, and distinction, Lepas delivers an automotive experience that is unmistakably sophisticated.

The 2025 Chery International User Summit took place in grand fashion from October 17 to 21 in Wuhu, Anhui. As Chery Group's all-new premium new energy brand, Lepas captivated global audiences with a series of immersive, interactive and technology-driven experiences that brought its brand philosophy, product excellence and innovation to life.

Johannesburg, 28 October 2025 - South African car enthusiasts were wowed at the 2025 Chery International User Summit in China, Wuhu from October 17 to 21, under the theme "Co-Create • Co-Define".

On October 15, the LEPAS Global Journey of Elegant Drive will officially kick off as the flagship event within the LEPAS segment of the 2025 Chery International User Summit. The LEPAS L8 is set to deliver exceptional performance across real-world driving scenarios. As elegance meets dynamic handling and advanced technology integrates into everyday life, this journey marks a new chapter in redefining mobility for the new-energy era.

LEPAS has been making waves this year. After its global debut in April and its first overseas launch in July, the brand continues to gather momentum around the world. With Chery's 22 years as China's number one vehicle exporter and the trust of more than 17.44 million drivers, LEPAS is stepping onto the global premium mobility stage with a clear vision to become the preferred brand for an elegant mobility life.

Against the backdrop of globalization and sustainable development, LEPAS, a new energy brand under Chery Group focused on green mobility, is steadily advancing innovation and practice in sustainability. On September 4th local time, Chery signed the Vision Initiative for Sustainable Brand Building at the Palace of Nations in Geneva, injecting strong momentum into LEPAS' sustainable growth.

LEPAS secured its first overseas orders for the L8 during its debut at Indonesia's Jakarta International Auto Show (GIIAS), where it staged an exquisite lifestyle runway show. Recently, LEPAS launched its international debut at GIIAS, with its all-star product matrix—L8, L6, and L4—officially unveiled, catering to user groups with fashion-forward personalities. With "exquisite travel" as its core, LEPAS is elevating the industry from "functional satisfaction" to "life aesthetics".

On 23 July, LEPAS made a bold statement at the Indonesia International Auto Show in Jakarta. Launched in China this April, the brand is entrusted with Chery Group's mission to advance its internationalisation strategy — with South Africa firmly in focus ahead of its local launch in 2026.

On July 16th, Chery Automobile's first unit of LEPAS brand's Agile Series flagship model L4 rolled off the production line. With guests jointly unveiling the new car, LEPAS L4 officially embarked on its global market journey, and is destined for South African roads.